Stainless Steel----Future development trend of stainless steel tableware or stainless steel kitchenware
With advances in technology, improvement of living standards for stainless steel tableware / stainless steel kitchenware requirements will be more stringent, but the future development impossible without twists and turns , will face several major obstacles:
( A ) scale disorder
The cost of production of stainless steel tableware / stainless steel kitchenware affected RMB appreciation, rising raw material and energy prices as well as exchange rate and other factors, continues to increase. Companies need to rely on large-scale production to reduce costs in order to maintain a dominant position in the fierce market competition. And the implementation of large-scale need to invest a lot of money , time and manpower, otherwise the new stainless steel tableware / kitchenware companies can not form the short-term advantages in terms of cost and size , the limited gain a foothold in the highly competitive market , especially non- scale business, due to the limited means of control costs , and its ability to resist risks is poor.
(B ) market access barriers
Stainless steel cutlery / stainless steel kitchenware direct impact on the quality of the health of consumers , the need to strictly enforce the industry access system . Has launched the " Food Safety Law ", " analysis of hygienic standard stainless steel food containers ," " national food safety standard stainless steel products ", " export of stainless steel utensils inspection procedures " and other systems to the provisions of stainless steel kitchenware products , will bring obstacles. And stainless steel tableware / stainless steel kitchenware want into the international market , importing countries need access to safe , health, environmental protection and other aspects of the certification , those who can not maintain product quality and stability of new entrants will not get relevant quality certification in the near future.
(C ) marketing barriers
Broad and deep stainless steel tableware / stainless steel kitchenware enterprise sales network will affect sales of the product. Relatively mature overseas marketing network can well enhance the company's reputation, thereby increasing export orders , maintain a steady growth in profits. The coming of the enterprises in technology, scale, quality and other aspects are inadequate , difficult to obtain the trust of overseas customers . Established sales network or portals must rely on self- awareness and funds to support the brand , budding businesses want to build domestic sales network , requires a lot of money and manpower , as well as a longer construction period .
( D ) brand barriers
Higher brand awareness and reputation of the product comparison by the majority of consumers and choice. Product quality , technical innovation , service and brand promotion and other brands are accumulated over many years in the up and coming companies for speaking, it is difficult to establish the short term , the new corporate brand to enter the affected industries affected by obstacles .
( E ) technical standards and design capabilities obstacles
Innovative production technology, the so-called advanced technology in addition to the purchase of high-end devices , the need to gain experience in production , technology and personnel training . Upgrade to promote the manufacture of structural design brands intention to carry out , past the traditional OEM model will gradually transition to advanced ODM model , so as to maintain customer growth in order to increase profits. New entrants in the short term is difficult to accumulate advanced production technology , design, become a major obstacle.